Though my contract with WFLT was short, it was impactful! To date, views have increased 299%, reach 231%, link clicks 116%, page visits 100%, and interactions 691%.

As my first official social media gig, I learned a lot while running socials for ASA. While that viral moment remained elusive, I was able to cultivate a baseline of consistent engagement, streamline content management and creation processes, and shift visuals toward a higher standard.

I strive to be an exemplar of environmental and social ethics both in my personal and professional life, which is why I made the difficult decision to transition away from Meta platforms in 2025, despite the role Facebook and Instagram played in amplifying my business.

Luckily, I have begun to rebuild my platform through websites like Medium and Substack, as well as RedNote and Bluesky. Two Medium articles have been published in larger digital publications, and multiple have been featured in Sierra Club Maine newsletters.

Much of my social media work has been providing campaign photography services for small local businesses. I have shot multiple campaigns for Northeast Mountaineering in addition to running a photography program alongside their waterfall rappelling activities in 2024. I have provided visuals for American Alpine Club, Ladies Climbing Coalition, CEBE, and Sierra Club Maine.