Portfolio

A monarch butterfly resting on a textured rock with green lichen.

Content Strategy and Design

Two people in a small boat navigating through rough, fast-moving river water, with rocky and wooded shoreline in the background.

A loon with black and white plumage spreads its wings while floating on a calm body of water.

Several canoes and kayaks are upside down on the ground amidst trees and greenery in a forested area.

Woman with curly hair sitting in a canoe paddling on a lake surrounded by trees with hills in the background during sunset.

A small wooden shed on the water's edge surrounded by green trees, with flags hanging on its exterior and sunlight filtering through the leaves.

A man wearing a beige cap, sunglasses, and a dark hoodie, pointing to his left in a boat during sunset.

Sunset over a calm lake with trees and rocks along the shoreline, a boat's oars visible in the foreground.

Water with lily pads floating on the surface.

A person kayaking on a calm river at sunset, with dense green trees and houses in the background.

Photography

Great visuals are the foundation of any marketing campaign. Whether elegant and upscale, or casual and candid, photos inject soul that copy alone cannot

GRAPHIC dESIGN

Good design makes a campaign stand out, especially on a local level. Elevate your message with cohesive, unique visuals.

A large tree with extensive roots and green leaves, symbolizing growth and connection, with text reading 'Sacred Roots: Mother Tree Theory and Your Place'.

A stylized image with a green background, overlaid with a faint, abstract drawing of Earth, and the text 'Give Freely of Yourself' at the top and 'Hearth to Earth' in large, uneven letters.

A heron flying low over a grassy wetland with a poetic text overlay about life, connection, and survival.

A cup of coffee on a brown surface with a quote written in a curved pattern around it, saying 'Save the world on your way to work For less than a cup of coffee'.

Sticker with the words 'WAVE' and 'Maine' over stylized green and blue waves.

A variety of fresh ingredients including tomatoes, potatoes, eggs, onion, garlic, beans, cilantro, and a mortar with chopped vegetables on a wooden surface, with overlay text reading 'Soul Food: Recipes That Bring Us Together'.

Page with blue fish illustrations at the top and bottom, and a central text box that reads 'For the OG's: Hayden, Jan, and Angela'.

Foreword page with a large fish illustration at the bottom and a signature that says 'Ash' on the right side.

Menu featuring sections for Lil Drinks, Appetizers, Sauces, Salads, Soups, Main Dish, and Little Treats, with decorative fish illustrations in the background.

Social Media Results

Starting out as a volunteer, it didn’t take long to find an opportunity to assist the Sierra Club’s mission forward even more by contributing my content strategy and management skills. I was able to utilize graphic design, photography, and writing to support the Maine chapter’s goals to inspire connection to the outdoors.
Though my contract with WFLT was short, it was impactful! To date, views have increased 299%, reach 231%, link clicks 116%, page visits 100%, and interactions 691%.
As my first official social media gig, I learned a lot while running socials for ASA. While that viral moment remained elusive, I was able to cultivate a baseline of consistent engagement, streamline content management and creation processes, and shift visuals toward a higher standard.
I strive to be an exemplar of environmental and social ethics both in my personal and professional life, which is why I made the difficult decision to transition away from Meta platforms in 2025, despite the role Facebook and Instagram played in amplifying my business.
Luckily, I have begun to rebuild my platform through websites like Medium and Substack, as well as RedNote and Bluesky. Two Medium articles have been published in larger digital publications, and multiple have been featured in Sierra Club Maine newsletters.
Much of my social media work has been providing campaign photography services for small local businesses. I have shot multiple campaigns for Northeast Mountaineering in addition to running a photography program alongside their waterfall rappelling activities in 2024. I have provided visuals for American Alpine Club, Ladies Climbing Coalition, CEBE, and Sierra Club Maine.